Engineering a wellness platform at national scale
Engineering a wellness platform at national scale
Engineering a wellness platform at national scale
Engineering a wellness platform at national scale
Habuild isn’t just a wellness brand—it’s a movement.
Habuild isn’t just a wellness brand—it’s a movement.
Next.js
Cloudflare
PostgreSQL
AWS
Kubernetes
Redis
RabbitMQ
With millions of users participating in daily yoga sessions over WhatsApp and live streams, Habuild operates at a scale rarely seen in consumer wellness. Their mission is simple but ambitious: build healthy habits for India—every single day.
Habuild needed a technology partner that could help them re-architect their systems for reliability, speed, and scale—without slowing down their momentum.
The Challenge
The Challenge
The Challenge
That scale brought unique engineering challenges:
Supporting crores of real-time messages during mass yoga events
Handling hundreds of thousands of concurrent participants
Ensuring zero downtime during national record attempts
Migrating and stabilizing legacy infrastructure for future growth
Building a backend that could scale from community-led WhatsApp groups to a full-fledged digital platform
That’s where Proximity came in.
That’s where Proximity came in.
What We Built
We partnered with Habuild to design and engineer a high-throughput, event-ready platform that could reliably support the world’s largest digital yoga community.
We partnered with Habuild to design and engineer a high-throughput, event-ready platform that could reliably support the world’s largest digital yoga community.
We partnered with Habuild to design and engineer a high-throughput, event-ready platform that could reliably support the world’s largest digital yoga community.
Our work focused on three pillars:
Infrastructure at National Scale
Infrastructure at National Scale
We helped modernize Habuild’s backend architecture to make it resilient, fast, and future-ready.
Migrated core databases from
PlanetScale to PostgreSQL across servicesIntroduced consistent seeders and environment parity across systems
Re-architected Redis for member persistence and high-volume lookups
Deployed and optimized workloads on AWS + Kubernetes + Cloudflare
We helped modernize Habuild’s backend architecture to make it resilient, fast, and future-ready.
Migrated core databases from
PlanetScale to PostgreSQL across servicesIntroduced consistent seeders and environment parity across systems
Re-architected Redis for member persistence and high-volume lookups
Deployed and optimized workloads on AWS + Kubernetes + Cloudflare
This laid the foundation for a platform that could scale not in thousands—but in millions.
This laid the foundation for a platform that could scale not in thousands—but in millions.
01
01
01
High-Volume Messaging Engine
High-Volume Messaging Engine
Habuild’s magic happens through messaging—daily nudges, reminders, class links, and community prompts. During national events, the system must deliver crores of messages in minutes.
We:
Refactored the RabbitMQ pipeline for high-throughput scheduling
Improved RabbitMQ connectivity for resilient message handling
Optimized consumer logic using batch-based Redis lookups
Built safeguards for retries, failures, and rate-limiting
Coordinated large-scale load testing and Kafka debugging
Habuild’s magic happens through messaging—daily nudges, reminders, class links, and community prompts. During national events, the system must deliver crores of messages in minutes.
We:
Refactored the RabbitMQ pipeline for high-throughput scheduling
Improved RabbitMQ connectivity for resilient message handling
Optimized consumer logic using batch-based Redis lookups
Built safeguards for retries, failures, and rate-limiting
Coordinated large-scale load testing and Kafka debugging
02
02
02
The RESULT
1.5 crore messages delivered in under 50 minutes—reliably.
1.5 crore messages delivered in under 50 minutes—reliably.
1.5 crore messages delivered in under 50 minutes—reliably.
1.5 crore messages delivered in under 50 minutes—reliably.
03
03
Platform Expansion & Product Enablement
As Habuild evolved beyond WhatsApp into a multi-platform ecosystem, we helped shape the next phase of their product:
Built APIs for attendance tracking and program routing
Designed endpoints for manual and automated message triggers
Added authorization layers for subscriptions and member access
Created internal tooling and API documentation for rapid iteration
Supported the Habit Portal experience for coaches and admins
As Habuild evolved beyond WhatsApp into a multi-platform ecosystem, we helped shape the next phase of their product:
Built APIs for attendance tracking and program routing
Designed endpoints for manual and automated message triggers
Added authorization layers for subscriptions and member access
Created internal tooling and API documentation for rapid iteration
Supported the Habit Portal experience for coaches and admins
This transformed Habuild from a messaging-first system into a scalable wellness platform.
This transformed Habuild from a messaging-first system into a scalable wellness platform.
Impact
Habuild today is not just a startup—it’s a national infrastructure for wellness.
Habuild today is not just a startup—it’s a national infrastructure for wellness.
Habuild today is not just a startup—it’s a national infrastructure for wellness.
Habuild today is not just a startup—it’s a national infrastructure for wellness.
With Proximity’s engineering partnership, Habuild has:
With Proximity’s engineering partnership, Habuild has:
20+ lakh
20+ lakh
20+ lakh
20+ lakh
Enabled yoga sessions for 20+ lakh people
Enabled yoga sessions for 20+ lakh people
5,99,162
5,99,162
5,99,162
5,99,162
Supported events with 5,99,162 participants in a single day
Supported events with 5,99,162 participants in a single day
2,46,252
2,46,252
2,46,252
2,46,252
Set world records with 2,46,252 people in a single live event
Set world records with 2,46,252 people in a single live event
Built a backend capable of handling crores of real-time interactions
Built a backend capable of handling crores of real-time interactions
Laid the foundation for global expansion beyond India
Laid the foundation for global expansion beyond India
Habuild’s world records are not just about participation—they are about engineering at human scale.
Why It Matters
Most systems are built for users. Habuild is built for a nation.
Most systems are built for users. Habuild is built for a nation.
Most systems are built for users. Habuild is built for a nation.
Most systems are built for users. Habuild is built for a nation.
This project pushed us to rethink:
What “scale” truly means in consumer tech
How infrastructure supports emotional moments at mass scale
How engineering enables culture, habit, and human change
What “scale” truly means in consumer tech
How infrastructure supports emotional moments at mass scale
How engineering enables culture, habit, and human change
At Proximity, we don’t just build software—we build systems that carry belief.
Habuild is one of those systems.
At Proximity, we don’t just build software—we build systems that carry belief.
Habuild is one of those systems.
Offices
San Francisco
355 Bryant St, Suite 403, San Francisco, CA
Los Angeles
750 N San Vicente Blvd Ste 800, West, Los Angeles, CA 90069
Mumbai
HD-496, C-20, G Block BKC, Bandra East, Mumbai - 400051
Other Locations
Toronto
Stockholm
Dubai
Bengaluru
Offices
San Francisco
355 Bryant St, Suite 403, San Francisco, CA
Los Angeles
750 N San Vicente Blvd Ste 800, West, Los Angeles, CA 90069
Mumbai
HD-496, C-20, G Block BKC, Bandra East, Mumbai - 400051
Other Locations
Toronto
Stockholm
Dubai
Bengaluru
Offices
San Francisco
355 Bryant St, Suite 403, San Francisco, CA
Los Angeles
750 N San Vicente Blvd Ste 800, West, Los Angeles, CA 90069
Mumbai
HD-496, C-20, G Block BKC, Bandra East, Mumbai - 400051
Other Locations
Toronto
Stockholm
Dubai
Bengaluru
Offices
San Francisco
355 Bryant St, Suite 403, San Francisco, CA
Los Angeles
750 N San Vicente Blvd Ste 800, West, Los Angeles, CA 90069
Mumbai
HD-496, C-20, G Block BKC, Bandra East, Mumbai - 400051
Other Locations
Toronto
Stockholm
Dubai
Bengaluru